Bike Helmet

The client, a start-up company, challenged us with his forward-looking and ambitious vision about reinventing an unloved but necessary accessory: the bike helmet.

Complying with the european and international standards but distinguished by a captivating esthetic and a seasonally adaptable appearance.

We were entrusted with an exceptional degree of freedom, in terms of project planning and development, together with the responsability to guide the entire project from the idea to the production.

TEAM

Goecke
Sargenti
Sprekelsen

CLIENT

Rockwell Headgear

YEAR

2015

Research

In addition to the market analysis, the research phase included groundwork on legal restrictions for bike/ski helmets. Neither the client nor we were experts in this area.

Concept

The key concept of the project brief was to shake up the bike helmet market with a radically different design to contrast the mainstream that emphasized uniform and rather technical aesthetics. So we brought in new key elements, such as fabric layers.

Initial brainstorming sketches resulted in several main product concepts. The concepts represented levels of radicalism in design and construction.

Design refinement and constructive detailing

From the range of concept proposals, the client decided on the most innovative approach. The design includes a number of unique design solutions and material innovations for which several patents have been granted.

Design Prototypes

The detailing process went through several rounds of iterations which we followed closely with in-house created mock-ups and design prototypes. This allowed for rapid progress and both thorrow design evaluation and early identification of technical issues.

Industrial implementation

To prepare the production, we optimised all plastic injection parts according to the manufacturers specifications, provided patterns for the textile soft-shell production and pushed the innovative flexible cushioning system to manufacturability.

Certification process

We followed the testing and certification process to obtain all the necessary labels required by international norms and standards for bike and ski helmets.