Concept
We opted for a playful interpretation of the company's most iconic symbol: the cardboard packaging.
Cardboard stelae with built-in displays that play back the staff interviews exactly at eye height and life size.
Visitors are “enveloped” in an intimate audio-visual dialog-like experience.
Development
The design of the cardboard stelae was developed in numerous iterative steps. These steps always involved the production of prototypes, to check and refine the construction to achieve the desired final aesthetics and stability.
Ultimately, the production of the small batch series was carried out in collaboration with local partner companies.
Exhibition
The exhibition, which we called "Human Stories", was set up in the cafeteria at the company's headquarters, giving employees and visitors the opportunity to gain insights into the human side of a giant tech company.
